Google closeup logo displayed on a phone screen, smartphone on a keyboard is seen in this multiple exposure illustration, the company's symbol is globally recognized. Google, LLC is an American tech giant, a multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies in the U.S. . Amsterdam, the Netherlands on October 22, 2020 (Photo by Nicolas Economou/NurPhoto)
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Google 又因为自己的广告业务被罚了,这次开出罚单的是土耳其竞争委员会。据 Arab News 报道,委员会发现 Google 的文字广告会将那些没法为 Google 带来广告营收的公司挤到搜索结果的后面。这些公司被人发现的可能性无疑会因此下降,在委员会看来这完全是 Google 滥用其在线上广告业中统治地位所造成的结果。

对于这种情况,官方给 Google 开出了约 2,560 万美元的罚款,并且要求其在未来六个月内修改自己的线上广告策略。Google 有 60 天时间可以提出上诉,不过他们暂时还没有确定是否会采取这方面的行动。在差不多两年前,Google 也曾因为选择性显示广告在土耳其被罚了约 1,270 万美元。以他们过去的经历来说,这样的罚款老实讲都算不上很多,相比之下整改广告业务的要求带来的潜在影响反倒更大呢。