用香味激起食欲？看来是达到反效果了！

由 Bin Chen 于 2 years 之前发表

香水公司利用香味来打广告绝对是合情又合理，可是你今天卖牛奶，却用饼干的味道来吸引消费者，有点怪怪的吧！

Arcade Marketing 这家广告公司，为加州乳品加工协会（California Milk Processor Board）推出最新 "Got Milk？" 广告宣传，安置能发出饼干气味的海报在候车亭里头，根据他们的想法，一般民众只要喝牛奶，一定会配上饼干，因此这是个相当直觉的联想。

可惜他们去惹到了当地的卫保团体，向加州政府单位反应，表示这样的东西可能会对气喘病患、呼吸道疾病病患的健康产生威胁，于是，这些味道，也只好黯然下台。

[原文连接]

[出自 Strange New Products]

[翻译：Casper Kao]

文章分类: 独家报道

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